Privacy Policy — My Color Palette
Effective date: 2025-09-19
My Color Palette (“the App”) is provided by Florithm LLC (“we”, “us”, or “our”) under a freemium model. This policy explains what we collect, why we collect it, how we use and share it, and the choices you have.
1) Who we are
Florithm LLC
Contact: mycolorpalette.app@gmail.com
If you are in the EEA/UK, Florithm LLC is the data controller for personal data processed in connection with the App.
2) What we collect
a) Information you provide
Account info (if you sign in): name/display name, email, profile photo.
User content: images you upload (posts), captions, comments, likes, follows.
Selfies & photos sent for AI features: images used for color analysis, outfit analysis, or chat prompts.
Support requests: messages and any attachments you send us.
b) Information collected automatically
Usage & device data: app version, device model/OS, language, approximate location (derived from IP), timestamps, pages/screens viewed, taps and feature usage.
Crash/diagnostic data: error logs and performance data.
Log data (standard server logs): IP address, request metadata.
c) Information from SDKs / third parties
Firebase Authentication (optional): to sign in.
Firebase Firestore/Realtime Database/Storage: to store posts, profiles, likes, comments, and media.
Firebase Analytics: to understand feature usage and improve the App.
Firebase Crashlytics: to diagnose crashes.
AI Providers (Google Generative AI / “Gemini”): when you use AI features, we send your prompts and, if provided, images to Google for processing.
Safety/Moderation service (Perspective API or similar via our server): text you enter (captions, etc.) may be checked for safety.
App Stores (Apple/Google): for purchases/subscriptions (transaction IDs, receipts).
Payment facilitators (if used): limited purchase metadata (no full card details in-app).
Important: When you use AI features, your images and prompts are transmitted to third-party AI providers to generate results. Those providers may temporarily store content to operate and improve their services, subject to their policies. Do not upload images or text you consider highly sensitive.
3) Why we use your data (purposes)
Provide and operate the App (accounts, posts, feeds, search, notifications).
AI features: color analysis, outfit analysis, and style chat.
Safety and moderation: detect spam/abuse and enforce our community guidelines.
Improve and personalize: analytics to understand what’s working and to refine features.
Customer support: respond to issues and requests.
Security: detect, prevent, and investigate fraud, abuse, or technical problems.
Legal: comply with law, enforce terms, and protect our users and the App.
If you’re in the EEA/UK, our legal bases include performance of a contract (to provide the App), legitimate interests (security, improvement), consent (where required, e.g., notifications), and legal obligations.
4) Sharing & disclosure
We do not sell your personal information. We share it only with:
Service providers/Processors (see above SDKs) who help us run the App and are bound by confidentiality and data protection terms.
Other users: your public posts, profile, and interactions are visible according to your visibility settings.
Legal/Compliance: if required by law, legal process, or to protect rights, safety, and security.
Business transfers: if we’re involved in a merger, acquisition, or asset sale, data may be transferred as part of that deal.
5) International transfers
We may process and store data in countries outside your own (e.g., the United States). Where required, we implement appropriate safeguards (such as Standard Contractual Clauses for EEA/UK users).
6) Retention
Account & profile: kept while your account is active.
Posts & media: kept until you delete them or delete your account.
Analytics & logs: kept for a limited period needed for the purposes described above.
We may retain some data as required by law, to resolve disputes, or enforce our agreements.
7) Your choices & rights
In the App
Visibility controls: choose who can see your posts (e.g., public/private).
Delete content: you can delete your posts and images.
Account deletion: you can request to delete your account (and associated data we control) from the Profile section or by contacting us.
Device/OS settings
Camera/Photos/Notifications: you can enable/disable these permissions in your device settings.
Privacy rights (where applicable, e.g., EEA/UK/California)
You may have the right to access, correct, delete, restrict, object, or export your personal data. To exercise these rights, contact us at mycolorpalette.app@gmail.com. We’ll respond as required by law.
8) Children’s privacy
The App is not directed to children under 13. We do not knowingly collect personal data from children under 13. If you believe a child has provided us personal data, contact us and we will take appropriate action.
9) Security
We use reasonable administrative, technical, and organizational safeguards to protect your data. However, no method of transmission or storage is 100% secure.
10) Cookies & similar technologies
We don’t set traditional web cookies inside the native app, but third-party SDKs (e.g., Firebase) may use identifiers and similar technologies for analytics and crash reporting. You can limit personalized ads/analytics via your device settings (e.g., “Limit Ad Tracking” / “Opt out of Ads Personalization”).
11) AI & sensitive content guidance
AI outputs can be imperfect. Do not rely on AI for medical, legal, or safety-critical decisions. Do not upload sensitive images (e.g., IDs, financial, health, minors, or images you don’t have permission to share). You are responsible for the content you submit.
12) Changes to this policy
We may update this policy from time to time. We’ll post changes within the App and update the “Effective date.” Continued use means you accept the updated policy.
13) Contact us
Questions or requests?
Email: contact@florithm.com
Company: Florithm LLC
Third-party services we use (summary)
Firebase Authentication, Firestore, Realtime Database, Storage (Google LLC)
Firebase Analytics & Crashlytics (Google LLC)
Google Generative AI (Gemini) for AI image/text processing
Perspective API (or similar moderation service) via our server
Apple App Store / Google Play Billing for purchases
(Each provider processes data under its own privacy terms.)
Short “Freemium” & “As Is” explanation
The App is free to use with optional paid features. We provide the App “as is”—without warranties of any kind, to the extent permitted by law.